Ever since I came to Parents as Teachers National Center, the conversation has been about brain development. I arrived just after a collaboration with neuroscientists at Washington University in St. Louis helped infuse the curriculum used to train parent educators with cutting edge brain research about how and when the human brain learns and develops. Neuroscience has been our buzzword for a decade.
So when I first heard about neuromarketing, my ears perked up.
Neuromarketing, in case you don’t know, uses technology to measure brain activity to help marketers and communications professionals identify aspects of a product that appeal to customers. Buying decisions are made in the blink of an eye in the emotional part of the brain. By using brain scans to determine what people like, want, dislike and are bored by, marketers can develop products that better meet people’s needs and desires.
According to Kevin Randall’s blog post in Fast Company, Microsoft, Frito Lay, Google and even the Weather Channel are using neuromarketing to figure out how to better position their products in consumers’ minds.
Brains, as it turns out, never cease to fascinate us.