I sat in on an early morning workshop today about engaging employees through social media (aka Web 2.0). It was a session for human resources and internal communications folks to learn how to convert employees into brand ambassadors through the conversational power of social media.
Now this is not a new concept. Professional communicators know we need to be in this space. We know conversations are happening, with or without us. But most of us have two big challenges: getting senior management buy-in and grappling with company policies and guidelines around employees and social media.
How did you convince your company leaders to embrace social media?
Does your company have rules about employees and social media? Should it?