This is a new free mobile information service designed to promote maternal and child health. That means new and expectant moms (like Zenmommy who had twins last week!) and Michelle Gieselman, the Parents as Teachers advocate who started the Save MO Parents as Teachers Facebook page and is awaiting the arrival of her daughter, Willow, any minute) can sign up to get free health information for themselves and their babies via cell phone.
- 90 percent of Americans have a mobile phone, but fewer have access to the Internet.
- Texting is prevalent among women of childbearing age.
- Sign-up easy (and it’s available in both English and Spanish).
- Women simply text BABY (or BEBE for Spanish) to 511411 and start receiving free SMS text messages each week, all timed to their due date or baby’s age.
It is an unprecedented public-private partnership. A program of the National Healthy Mothers, Healthy Babies Coalition , text4baby is made possible through a broad, public-private partnership that includes government, corporations, academic institutions, professional associations, tribal agencies and non-profit organizations.
What’s not to love?