Change is hard. Why not build it right from the start?

So the government says kids, including 12- to 17-year-olds, shouldn’t be exposed to junk food advertising…not just on TV, but everywhere (online, cell phones, print publications). The premise is that kids are highly susceptible to subliminal messaging and the influence of friends.

Really?? Wouldn’t it make more sense to focus on the early years, between birth to 5, when kids are building their own brain banks and mimicking their role models (parents)…when healthy habits can be instilled rather than changed?

Apparently that’s exactly what First Lady Michelle Obama thinks, too. Earlier this month she kicked off her Let’s Move Child Care campaign in partnership with Bright Horizons, one of the largest providers of workplace child care.

Full disclosure: Parents as Teachers brings professional training on topics like nutrition and parent engagement to child care providers (like Bright Horizons) nationwide.