Parents as Teachers Increases Access to Books for Bay Area Youth

By Scott Hippert
President and CEO
Parents as Teachers

Parents as Teachers is playing an integral role in showing the rest of the country how Super Bowl 50 is positively impacting the San Francisco Bay Area, where the championship will be played February 7, 2016 at state-of-the-art Levi’s Stadium in Santa Clara (

50_FUND_logo_TaglineThat’s because First 5 Monterey County, working in partnership with Parents as Teachers, has been selected to receive a grant from the 50 Fund, the legacy fund of the San Francisco Bay Area Super Bowl 50 Host Committee, as part of The Re(a)d Zone initiative to give low-income children across the Bay Area access to books, reading programs and early literacy activities. The summer initiative potentially will engage hundreds of children in Monterey County, including many from migrant farm worker families.

To date, the 50 Fund ( has made grants totaling $3.6 million, with the goal of helping to close the opportunity gap for low-income children, youth and young adults in the greater Bay Area, putting Super Bowl 50 well on its way to being the most giving Super Bowl in history.

Focused on strengthening and building the capacity of high-quality, literacy-enhancing programs that increase third grade reading proficiency, The Re(a)d Zone grants have been given to summer book clubs, libraries and community-based efforts to enhance or expand existing reading programs and to provide access to books and digital content and programs that keep kids learning.

Parents as Teachers’ partnership with First 5 Monterey County in providing summer literacy activities for young children and their families is the latest in a growing number of opportunities to expand our reach to more children and families. Other initiatives include a telemedicine partnership with the University of Southern California School of Social Work and a “Pay for Success” collaboration with Salt Lake County, Utah.

But in this sports-crazed country of ours there is nothing that quite matches being involved with the Super Bowl, especially in the game’s 50th iteration, where the action off the field will be just as important – or more – as the plays made on the field.

“We’ve said that Super Bowl 50 is going to set a new standard for giving for the NFL’s marquee game, and now we are seeing that work and effort come to life,” said Keith Bruce, the CEO of the Super Bowl 50 Host Committee. “Hosting Super Bowl 50 is more than just preparing for The Big Game, it’s also about improving the lives of the people that live and work in the Bay Area.”

To learn more about how the 50 Fund is changing how the Super Bowl can positively impact communities, see this announcement from the Super Bowl 50 Host Committee:

Thanks to the outstanding vision and support of our board and to the dedication and hard work of our team in St. Louis and our partner at First 5 Monterey County, Parents as Teachers is proud to be associated with Super Bowl 50 in the San Francisco Bay Area.